Nielsen Enters the DVR Age

Reynolds, Mike
January 2006
Multichannel News;1/2/2006, Vol. 27 Issue 1, p21
The article reports on the decision of Nielsen Media Research to report national ratings based on data from digital video recorders (DVR) in measuring the ratings in the U.S. from December 26, 2005 to January 1, 2006. Traditional live viewing is one of the three aspects to be measured by the firm. Homes that have DVR capabilities are likely to become heavy television watchers according to a research conducted by CBS in 2005.


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