Executive Commentary

Berry, Jack
November 1994
Academy of Management Executive;Nov94, Vol. 8 Issue 4, p43
Academic Journal
The article presents a commentary on the paper "Creating Earthquakes to Change Organizational Mindsets," by Rhonda K. Reger, John V. Mullane, Loren T. Gustafson, and Samuel M. DeMarie. The author notes that the research failed to deal fully with issues associated with human needs and what creates value for business. The author points out that employees resist the manner in which they are treated in the change process and the roles they play in the effort. He says that the change must create value for the organization.


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