Getting Auto-Motivated

Francella, Barbara Grondin
December 2005
Convenience Store News;12/19/2005, Vol. 41 Issue 15, p79
Trade Publication
The article presents information about the automotive products category. Though not prone to cataclysmic innovation or exciting promotions, the automotive supply category is as ingrained in the convenience store industry as the candy bar or six-pack. In 2004, the category represented approximately 1.4 percent of inside sales. Marty Anderson, Vice President Marketing of Appalachian Oil Co. said that the category is status quo. The majority of automotive sales come out of oil. For truckstops and travel centers, the category continues to grow, but for category stores, this category is much like groceries and health and beauty care.


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