Francella, Barbara Grondin
December 2005
Convenience Store News;12/19/2005, Vol. 41 Issue 15, p73
Trade Publication
The article focuses on the growing demand for the dairy based products in convenience stores. With a growing number of dairy companies hoping to tap into the potential of these drinks, often targeting them to very specific consumer demographics, such as teens or diet-conscious women, convenience store retailers are trying to determine what products to carry, how much space to give them, and where in the store they should be merchandised, dairy door, near other single-serve beverages or in a grab-and-go case with sandwiches or other fresh snacks. Dairy drinks, in general, are selling better in the convenience store channel than in grocery stores, where the category, especially single-serve sales, has been declining year to year.


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