HBO eyes subscribers with Rome production

Murphy, James
December 2005
Media: Asia's Media & Marketing Newspaper;12/2/2005, p6
The article reports that Home Box Office (HBO) has launched a marketing drive aimed at signing up new subscribers in the Asia-Pacific, which leverages the anticipated popularity of a new in-house production, "Rome." The 12-part series is HBO's second most expensive production at $100 million. The supporting campaign includes a number of promotions, which offer new subscribers the chance to win trips to Rome, Italy, while existing subscribers can enter online competitions to win iPods and other consumer electronics.


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