TITLE

Proper training ensures that employees learn dynamics of customer satisfaction

AUTHOR(S)
Moore, James S.
PUB. DATE
December 1988
SOURCE
Marketing News;12/19/88, Vol. 22 Issue 26, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article argues that proper training ensures that employees learn dynamics of customer satisfaction. Consistency is important to customer satisfaction and attaining it needs service employees to follow basic regulations governing their contact with consumers. Routine transactions also need appropriate training.
ACCESSION #
19269733

 

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