Death spiral beginnin for major national food brands

Baum, Herbert M.
January 1989
Marketing News;1/16/89, Vol. 23 Issue 2, p12
Trade Publication
The article focuses on the implications of marketing productivity for food brands in the U.S. It cites the cause of the decline in brand marketing. It emphasizes the need to improve brand images to regain brand loyalties of consumers. It states the stagnant growth of dry-grocery and frozen foods categories due to the increasing popularity of take-out foods.


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