Electric utilities finally discover marketing

Schlossberg, Howard
November 1989
Marketing News;11/20/89, Vol. 23 Issue 24, p1
Trade Publication
The article talks about the marketing efforts of Public Service Co., an electric utility company in Albuquerque, New Mexico. According to vice president of sales and marketing Mike Slota of the company, they have a marketing strategy and some marketing research. End-user research helped the company understand its customers' businesses and allowed it to help customers to achieve their energy-efficiency goals.


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