TITLE

Electric utilities finally discover marketing

AUTHOR(S)
Schlossberg, Howard
PUB. DATE
November 1989
SOURCE
Marketing News;11/20/89, Vol. 23 Issue 24, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article talks about the marketing efforts of Public Service Co., an electric utility company in Albuquerque, New Mexico. According to vice president of sales and marketing Mike Slota of the company, they have a marketing strategy and some marketing research. End-user research helped the company understand its customers' businesses and allowed it to help customers to achieve their energy-efficiency goals.
ACCESSION #
19265411

 

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