Marketing Briefs

October 1986
Marketing News;10/24/86, Vol. 20 Issue 22, p15
Trade Publication
The article presents marketing news briefs. The California Milk Advisory Board has launched a market test for Vital 15, a high-calcium lowfat milk for women aged 25-54. Donnelly Marketing has introduced Dollars Direct, a promotion that uses a discount purchase check that can be used as a consumer store coupon and as a check by the retailer.


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