TITLE

Marketing Briefs

PUB. DATE
October 1986
SOURCE
Marketing News;10/24/86, Vol. 20 Issue 22, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents marketing news briefs. The California Milk Advisory Board has launched a market test for Vital 15, a high-calcium lowfat milk for women aged 25-54. Donnelly Marketing has introduced Dollars Direct, a promotion that uses a discount purchase check that can be used as a consumer store coupon and as a check by the retailer.
ACCESSION #
19264716

 

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