TITLE

'Effective Chapter Programs Are Key to AMA's Success'

AUTHOR(S)
Hardin, David K.
PUB. DATE
January 1973
SOURCE
Marketing News;1/1/73, Vol. 6 Issue 13, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the role of chapter organizations in the effectiveness of the American Marketing Association (AMA). The organization's Board of Directors is concerned on the chapter activities which lie in chapter programs. The reasons for more effectively including marketing management personnel within the organization's boundaries are enumerated.
ACCESSION #
19264616

 

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