Firm takes 'calculated' risk with not-so-high-tech ad medium

Miller, Cyndee
January 1989
Marketing News;1/2/89, Vol. 23 Issue 1, p51
Trade Publication
The article focuses on the Shoppers Calculator shopping cart with calculator bolted to its handle bars developed by entrepreneur Mike Brennan. The calculator allows the consumers to add up purchases, compare values and even estimate nutritional information such as calorie and cholesterol counts. There is a two-by-two inch space located directly beneath the calculator to accommodate an advertisement. Brennan believes that grocers will like the product because it is maintenance-free and inexpensive to install.


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