New marketing research definition approved

January 1987
Marketing News;1/2/87, Vol. 21 Issue 1, p1
Trade Publication
The article reports on the approval of the updated definition of marketing research by the American Marketing Association (AMA) Board of Directors in 1987. The approved meaning of marketing research is a result of a study conducted by a committee of the Marketing Research Council of AMA and the council itself. The updated definition is presented in this article.


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