Marketing Briefs

September 1986
Marketing News;9/26/86, Vol. 20 Issue 20, p2
Trade Publication
The article reveals that marketing expenditures by lawyers averaged only 1% of their annual gross receipts in 1985, according to a survey reported in the July and August issues of the "Altman & Weil Report to Legal Management." In 1986, lawyers allotted a slightly lower budget for marketing. Client entertainment and sponsorship for charitable projects cover the largest part of marketing costs.


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