What's wrong with being a marketer?

Britt, Struart Henderson
May 1974
Marketing News;5/15/74, Vol. 7 Issue 22, p12
Trade Publication
The article assesses problems faced by marketers. There is nothing wrong with experienced marketers. It is very important from marketers' point of view that customers learn about products and services and how they are persuaded to buy. Also, it is important for marketers to obtain useful facts about customers. For a marketer, it becomes important to find what is in the minds of customers. There is no problem with someone being a marketer provided that one knows how to obtain practical information about customers' reactions.


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