Keane tells his administration's 10 goals, 9 in measurable terms

July 1976
Marketing News;7/2/76, Vol. 10 Issue 1, p1
Trade Publication
The article focuses on the goals of the American Marketing Association (AMA). It says that the organization aims to increase the number of membership to approximately 18,800 by adding marketing professionals. It states that the professional publications will be expanded from 10 to 18 or more. The organization of a workshop about women in marketing is being planned.


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