TITLE

Keane tells his administration's 10 goals, 9 in measurable terms

PUB. DATE
July 1976
SOURCE
Marketing News;7/2/76, Vol. 10 Issue 1, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the goals of the American Marketing Association (AMA). It says that the organization aims to increase the number of membership to approximately 18,800 by adding marketing professionals. It states that the professional publications will be expanded from 10 to 18 or more. The organization of a workshop about women in marketing is being planned.
ACCESSION #
19258650

 

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