TITLE

New brand failure rate points to npd deficiencies

AUTHOR(S)
Mitchell, Alan
PUB. DATE
May 1999
SOURCE
Marketing Week;5/13/1999, Vol. 22 Issue 15, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the decline in new product development and innovation in Great Britain, as studied by Information Resources Inc. Decline in the introduction of new brands and brand extensions; Long-term opportunities in genetically modified foods; Focus on old brand development by linking with sports and leisure businesses; Areas in new product development that need to be improved.
ACCESSION #
1925163

 

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