TITLE

Goodbye ROI

AUTHOR(S)
Probriant, Denis
PUB. DATE
December 2005
SOURCE
CRM Magazine;Dec2005, Vol. 9 Issue 12, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article considers the measurement of intangible return from investments infused into software and infrastructure. It argues that return on investment, in tangible forms, in software and technology can be acquired in the long-term. It only shows that accounting principles can not be applied to every aspects of business.
ACCESSION #
19243501

 

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