TITLE

A Web Site Gets the Royal Treatment

AUTHOR(S)
DeFelice, Alexandra
PUB. DATE
December 2005
SOURCE
CRM Magazine;Dec2005, Vol. 9 Issue 12, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the integration of marketing, design and two-way communication in Princess Lodges' Web site. The rebuilding of the site was initiated by Portent Interactive by adjusting advertising campaigns as audience behavior changed. In a matter of year, bookings for Princess increased.
ACCESSION #
19243497

 

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