Beasty, Colin
December 2005
CRM Magazine;Dec2005, Vol. 9 Issue 12, p41
Trade Publication
The article considers the implementation of Experian's Truvue customer relationship management software at Meredith Corp., a provide of magazines, books, television broadcasting and integrated marketing. With the use of Truveu, the multifunction database of Meredith's marketing department was used to link individual sources of information and variations of customers and prospect identities together.


Related Articles

  • DATA RESOURCES. West, Richard // Marketing Week;4/19/2001, Vol. 24 Issue 10, p41 

    Examines factors in the choice between a costly, custom-built customer relationship management (CRM) system or a cheaper, off-the-shelf package. Importance of choosing a suitable database management system; Technical and human resources concerns; Application service provision.

  • Turning traditional call centers into e-CRM Web centers is no small task. Gomolski, Barb // InfoWorld;02/19/2001, Vol. 23 Issue 8, p84 

    Offers a look at the issues surrounding the Web-based customer relationship management systems. How to provide an integrated and seamless experience to the customer; How to be proactive with customers.

  • It's not sexy, but supply-chain management will prove its worth in time. Vizard, Michael // InfoWorld;01/15/2001, Vol. 23 Issue 3, p55 

    Focuses on the benefit offered by supply-chain management to companies. How supply-chain management has helped the creation of digital exchanges; Approach used by companies to compete with digital exchanges; Importance of supply-chain management software in customer services.

  • CRM: The New Know-Your-Customer Tool. O'Connell, Brian // On Wall Street;Apr2001, Vol. 11 Issue 4, p72 

    Discusses the advantages of customer relationship management (CRM) software to broker firms. Mechanics and functions of CRM software; Assessment of the advances in CRM; Computer software firms which lead in CRM applications; Importance of CRM software to brokers.

  • ...15m year 2000 expenditure.  // Credit Management;Nov97, p18 

    Reports on the preparations made by information services provider Experian to ensure that all its computer applications would adjust to the Year 2000 date conversion. Includes the establishment of a Year 2000 Project Office that aims to coordinate a company-wide approach to the issue if...

  • Experian to drop policy of providing credit reports free. Fickenscher, Lisa // American Banker;1/29/97, Vol. 162 Issue 19, p11 

    Focuses on Experian Inc.'s decision to end its policy of giving a free annual credit report to any consumer requesting one on March 1, 1997.

  • Applications move upfront. Gray, Lloyd // PC Week;10/05/98, Vol. 15 Issue 40, p55 

    Looks at two front-office software products designed to provide organizations with customer service applications and database platforms on which to run them. Customer Service Management System from J.D. Edwards & Co.; Enterprise Relationship Management for DB2 from Siebel Systems Inc.; Features...

  • Search for Perfect CRM Solution Remains Elusive. Ptacek, Megan J. // American Banker;9/9/2000, Vol. 165 Issue 173, p17A 

    Focuses on banks' efforts to come up with the perfect customer relationship management (CRM) software solution. Investments made in developing CRM systems with different vendors; Highlights a survey that underscores the marginal success of banks' CRM systems; Efforts to establish measurable...

  • Keeping the E-Customer Satisfied. Banaghan, Margaret // BRW;06/11/99, Vol. 21 Issue 22, p127 

    Presents information on the Internet-only marketing, sales and service application for managing the customer relations of an e-business, Oracle CRM 3i. Popularity of customer relationship management (CRM); How the program works; Features of the software and the programs it is compatible with.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics