TITLE

A 75 MILLION--NAME MESS

AUTHOR(S)
Beasty, Colin
PUB. DATE
December 2005
SOURCE
CRM Magazine;Dec2005, Vol. 9 Issue 12, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article considers the implementation of Experian's Truvue customer relationship management software at Meredith Corp., a provide of magazines, books, television broadcasting and integrated marketing. With the use of Truveu, the multifunction database of Meredith's marketing department was used to link individual sources of information and variations of customers and prospect identities together.
ACCESSION #
19243496

 

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