TITLE

A healthy dose of crm

AUTHOR(S)
DeFelice, Alexandra
PUB. DATE
December 2005
SOURCE
CRM Magazine;Dec2005, Vol. 9 Issue 12, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers a look at initiatives of healthcare organizations and pharmaceutical companies in the U.S. aimed at improving customer relationships. Aetna improved its service by using Silverlink Automated Services to deliver automated outbound calling service. AmeriHealth Mercy used a different approach by enlisting a technology outsourcing company. Meanwhile New York's Chemung County used the expertise of Salient to analyze its system and to improve Medicaid services.
ACCESSION #
19243492

 

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