TITLE

11 ways to ensure crm success

AUTHOR(S)
Beasty, Colin
PUB. DATE
December 2005
SOURCE
CRM Magazine;Dec2005, Vol. 9 Issue 12, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers advice on implementing a successful customer relationship management (CRM) strategy and its supporting technology in the U.S. Consultants who gave the advice are unanimous in saying that CRM strategy and technology must be focused on providing optimum customer services. But companies must first consider all the stakeholders that will be affected by the implementation.
ACCESSION #
19243491

 

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