11 ways to ensure crm success

Beasty, Colin
December 2005
CRM Magazine;Dec2005, Vol. 9 Issue 12, p30
Trade Publication
The article offers advice on implementing a successful customer relationship management (CRM) strategy and its supporting technology in the U.S. Consultants who gave the advice are unanimous in saying that CRM strategy and technology must be focused on providing optimum customer services. But companies must first consider all the stakeholders that will be affected by the implementation.


Related Articles

  • Promoting Values Builds Business.  // Broker Magazine;Feb2007, Vol. 9 Issue 2, p10 

    The article focuses on the viewpoints of business ethics expert Christopher Bauer on the importance of establishing corporate social responsibility programs to do well in business. He also mentions the significance of promoting ethical behavior and great customer service to improve one's...

  • Train your team to say 'yes' to customers. Feuer, Michael // Smart Business Pittsburgh;Apr2010, Vol. 16 Issue 12, p30 

    The article focuses on the importance of providing customers with a positive response to be able to close a sale through saying "yes." It discusses how to turn a negative statement into a positive one in order to attract customers. It stresses that managing one's business must be through...

  • The Spirit of Service. Bell, Chip R.; Patterson, John R. // Executive Excellence;Oct2004, Vol. 21 Issue 10, p13 

    Discusses ways to improve customer service. Importance of giving personalized action and attention to each customer; Role of customer surveys in improving customer loyalty.

  • NAUJŲ PRODUKTŲ KŪRIMAS PASITELKIANT VIRTUALIAS VARTOTOJŲ BENDRUOMENES. Ragauskaitė, Aistė; Bruzgaitė, Viktorija // Studies in Modern Society;2013, Vol. 4 Issue 1, p55 

    The Internet and new technologies have changed people's life and thinking. Moreover, they have changed costumers' needs and wants, because they realised that they could ask for more. Companies have started thinking about innovative ways and cooperation with customers. It is necessary to...

  • Customer Insight. Bell, Chip R.; Patterson, John R. // Sales & Service Excellence Essentials;Dec2010, Vol. 10 Issue 12, p4 

    The article discusses the need of firms to seek creative differentiation as customers become picky and fickle. Customers show their loyalty to those companies with passion for the inventive. The have it my way orientation of customers requires businesses to seek creative differentiation....

  • Prepare to 'romance' your prospects. Janet, Bob // Tire Business;10/8/2001, Vol. 19 Issue 14, p11 

    Provides ways of retaining profitable customers. Need to build a lasting relationship with prospects; Promotion of better customer relations and benefits; Laws for retaining customers.

  • PERFORMANCE EFFECTS OF THREE FOCI IN SERVICE FIRMS. Nayyar, Praveen R. // Academy of Management Journal;Dec1992, Vol. 35 Issue 5, p985 

    Service businesses are often urged to focus because otherwise they will falter. In effect, the "focus or falter" argument suggests that focus by service firms is likely to result in superior performance. Service firms might focus on serving selected customer segments, capitalizing on distinctive...

  • Just For You.  // Entrepreneur;Mar2006, Vol. 34 Issue 3, p94 

    The article focuses on the idea of letting customers and patrons personalize their own product and embrace consumer's creativity in any customization business. Cold Stone Creamery Inc., a company offering franchises of the its restaurant serving super-premium ice cream, let their customer choose...

  • Too much talent is being wasted by poor bosses. Harris, Jef // Marketing (00253650);5/3/2001, p22 

    Describes the problem of mindless management. Irrational and counter-productive behavior of exceptionally talented and experienced employees; Customers' withdrawal from irrational transactions and relationships.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics