TITLE

LOOKING BACK AND TO THE FUTURE: the year in (p)review

AUTHOR(S)
Lager, Marshall
PUB. DATE
December 2005
SOURCE
CRM Magazine;Dec2005, Vol. 9 Issue 12, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article recounts the developments in 2005 that have an impact on the customer relationship management industry in the U.S. These developments are highlighted by mergers and acquisitions and the growth of on-demand application software or software as service. These developments are valuable to chart the direction of the industry in 2006.
ACCESSION #
19243490

 

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