What's Hot, What's Not, and What's Next

Dickie, Jim
December 2005
CRM Magazine;Dec2005, Vol. 9 Issue 12, p22
Trade Publication
The article assesses mergers and acquisitions, product innovations and advances in technology platforms in the customer relationship management (CRM) software industry in the U.S. Software as a Service is increasingly implemented by CRM software providers Salesforce.com, NetSuite, Entellium, RightNow and Siebel. But unfortunately for Siebel, its reputation as a CRM pioneer will surely fade with its acquisition by Oracle Corp. On the brighter side, knowledge sharing and analytics would emerge as best practices for CRM systems.


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