TITLE

Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?

AUTHOR(S)
Stremersch, Stefan; Verhoef, Peter C.
PUB. DATE
September 2005
SOURCE
Marketing Science;Fall2005, Vol. 24 Issue 4, p585
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Marketing scholars have reflected upon the marketing discipline's internal evolution before. However, no prior study has assessed the globalization of authorship in our discipline, let alone assessed its consequences for the field. This paper addresses the following two questions: (1) Is there evidence of increasing globalization of authorship in the marketing discipline? (2) If so, does it help or hinder the field? Our work shows empirically how the globalization of our discipline evolved, how U.S. dominance is fading, and which countries experienced a rise in productivity of their affiliate and native scholars. Globalization hinders the field, because it has a negative effect on the impact of several major journals (most importantly, the Journal of Marketing and the Journal of Marketing Research). Globalization helps the field, because it has a positive effect on the diversity of our discipline. Important implications of our research are: (1) Journals and sponsoring organizations should strive for more international meetings. (2) Editors, reviewers, and authors should pay more attention to the global relevance of the research they publish, review, and submit. (3) Individual researchers should aim to be part of the global community of marketing scientists through, for instance, international research visits.
ACCESSION #
19243279

 

Related Articles

  • Perfil Estratégico e Decisões Relativas a Mercados Internacionais: Estudo na Indústria de Calçados. Scherer, Flavia Luciane; Gomes, Clandia Maffini; da Rosa Gama Madruga, Lúcia Rejane; Crespam, Cristina Ceribola // Revista de Administraçãao da UNIMEP;2010, Vol. 8 Issue 1, p145 

    This study aims to identify strategic profile of Brazilian companies from footwear industry and describe their decisions on international markets. A descriptive research was carried out with implementation of survey. The results show that the companies are mostly large organizations with...

  • International Business.  // Marketing News;3/11/77, Vol. 10 Issue 17, p7 

    The article reviews the bi-monthly magazine "International Business."

  • Global telecom is more than a tagline. McClelland, Stephen // Telecommunications - International Edition;Oct2005, Vol. 39 Issue 10, p8 

    The article discusses the impact of globalization and the increasing diversity in the telecommunications market, and the corresponding role of "Telecommunications International" magazine. The magazine aims to help those in the industry and their clients navigate through the very complex...

  • Productivity and Internationalization: A Micro-Data Approach. Bergeijk, Peter; Fortanier, Fabienne; Garretsen, Harry; Groot, Henri; Moons, Selwyn // De Economist (0013-063X);Dec2011, Vol. 159 Issue 4, p381 

    An appropriate analysis of the effects of globalization requires a careful analysis of the various ways in which different firms operate in international markets. Micro data at the level of individual firms and employees can enhance our empirical understanding of the relationships between...

  • Editor's Message.  // Journal of Global Intelligence & Policy;Fall2012, Vol. 5 Issue 8, preceding p1 

    An introduction is presented in which the editor discusses various reports within the issue on topics including academic resources for globalization, promotion of interdisciplinary ideas and data assessment.

  • A Welcome Note from the Managing Editors. Gnepa, Tahi J.; Radovilsky, Zinovy; Ussahawanitchakit, Phapruke; Alkhathlan, Khalid // Journal of International Business & Economics;2009, Vol. 9 Issue 4, preceding p1 

    An introduction to the journal is presented in which the author explores on various facets of the world financial markets, the challenges encountered in economic globalization, and the new global rules for emerging game.

  • Scope and Concerns.  // International Journal of Diversity in Organisations, Communities;May2007, Vol. 6 Issue 6, preceding p1 

    The article discusses various reports published within the issue, including one about globalization and another about the domain of production.

  • Brands across borders. Hochwald, Lambeth // Folio: The Magazine for Magazine Management;6/15/95, Vol. 24 Issue 11, p52 

    Presents four domestic magazines that succeeded in getting into the international market. Tips on getting global; `Men's Health'; `Diagnostic Imaging Europe'; `Pulp & Paper International'; `Elle'; `Finance & Development.' INSET: Global guide..

  • Sitra forms training centre for weavers in Coimbatore.  // Colourage;Mar2003, Vol. 50 Issue 3, p98 

    The South India Textile Research Association (SITRA) is setting up a weaving center in Coimbatore as part of its program to enable the textile industry to face new challenges of liberalization and globalization. Weaving remains a weak link in the textile industry modernization program and SITRA...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics