TITLE

Back to the egg

AUTHOR(S)
Goldschmidt, Bridget
PUB. DATE
December 2005
SOURCE
Progressive Grocer;12/1/2005, Vol. 84 Issue 18, p63
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the efforts of the egg industry in promoting the health-and-wellness and safety aspects of eggs to consumers in the U.S. The fluctuating market prices and channel shifting to mass merchandisers resulted to the increase in egg sales for the 52 weeks ended October 8, 2005. The increased awareness by consumers of the value of using safe eggs in recipes contributed to the increase in per-store sales. Radlo Foods LLC launched a marketing campaign aimed at promoting its Born Free organic eggs.
ACCESSION #
19234122

 

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