Leaving the "Island."

Lowenstein, Mark
December 2005
Wireless Week;12/15/2005, Vol. 11 Issue 25, p29
Trade Publication
The article suggests some ways to improve the business of companies in the wireless industry. It states that wireless operators must effectively bundle and group different types of mobile services and features. It discusses the advantages of considering flexible types of plans for delivering wireless applications. It highlights the importance of advertising.


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