New Bells and Whistles for Encouraging 401(k) Participation

December 2005
Journal of Financial Planning;Dec2005, Vol. 18 Issue 12, p13
Academic Journal
This article focuses on a new approach of Publicis Groupe SA to boosting employee participation in its 401(k) program. A survey by Hewitt Associate of large companies revealed that 18 percent feel confident that their employees will retire with sufficient retirement assets while 12 percent felt confident that their staff even understand their retirement benefits. A study by an EBRI-Invesment Company Institute found that in the years between 1999 and 2004, U.S. citizens who maintained their 401(k) accounts saw their balances increased 36 percent despite enduring one of the worst bear markets since the Great Depression.


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