10 Questions with… Trish Cox and Jim McCool on Advice Within 401(k)s and Retirement 'Paternalism.'

Cox, Trish; McCool, Jim
December 2005
Journal of Financial Planning;Dec2005, Vol. 18 Issue 12, p10
Academic Journal
This article interviews Patricia Cox and James McCool of Schwab Retirement Plan Services and Schwab Corporate Services respectively on 401(k)s and retirement paternalism. When they were asked about the progress they have made on getting people to better prepare for retirement, McCool stressed that people are still woefully underprepared. He stressed that people spent much time and money on who could design a fancier brochure rather than on how to achieve the ultimate outcome. Cox believes that personalization, including features such as a gap analysis, is the key to crafting messages about 401(k)s.


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