TITLE

Liquor Ads Influence the Young

AUTHOR(S)
Haugsted, Linda
PUB. DATE
December 2005
SOURCE
Multichannel News;12/19/2005, Vol. 26 Issue 53, p47
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents the results of a study released by the Center on Alcohol Marketing and Youth at Georgetown University on the influence of liquor cable advertisements on the youth. According to the study, cable television advertising of liquor have increased from 2001 to 2004. It was also found that distilled-spirits advertising contributed millions in business for cable in 2004. In addition, beer marketers also increased their investment in cable advertising.
ACCESSION #
19229992

 

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