Net Gain for YES Affiliates

Reynolds, Mike
December 2005
Multichannel News;12/19/2005, Vol. 26 Issue 53, p47
The article reports on the advertising sales promotion by Yankees Entertainment and Sports Network. Selected winners of the sales promotion will receive grand prizes. The network will also conduct a meeting with Time Warner Cable for related settlements. Yankees Entertainment views the significance of the marketing strategy to the region.


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