DirecTV Marketing Miscues Cost $10M

Moss, Linda
December 2005
Multichannel News;12/19/2005, Vol. 26 Issue 53, p14
The article reports on the settlement of marketing charges filed against DirecTV Inc., a direct broadcast satellite provider. DirecTV agreed to settle charges based on provisions in the Telemarketing Rule of the U.S. Federal Trade Commission (FTC). The company also agreed to cover the cost of a task force that the FTC created to investigate alleged marketing violations. The second settlement with a number of states covered several consumer issues.


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