DirecTV Marketing Miscues Cost $10M

Moss, Linda
December 2005
Multichannel News;12/19/2005, Vol. 26 Issue 53, p14
The article reports on the settlement of marketing charges filed against DirecTV Inc., a direct broadcast satellite provider. DirecTV agreed to settle charges based on provisions in the Telemarketing Rule of the U.S. Federal Trade Commission (FTC). The company also agreed to cover the cost of a task force that the FTC created to investigate alleged marketing violations. The second settlement with a number of states covered several consumer issues.


Related Articles

  • Probably Best Not To Ask for That Prop. Haugsted, Linda; Spangler, Todd; Moss, Linda // Multichannel News;8/13/2007, Vol. 28 Issue 32, p47 

    The article comments on the advertising campaign of satellite provider DirecTV that imitates various famous movie scenes in the U.S. in 2007. It includes a description of the campaign's advertising copy and theme, as well as the target audiences for the advertisements. The other marketing...

  • SELLING INTO STRENGTH. Hogan, Monica // Multichannel News;04/23/2001, Vol. 22 Issue 17, p1 

    Highlights the marketing strategies launched by direct-broadcast satellite operators DirecTV Inc. and EchoStar Communications Corp. in their bid to attract more subscribers in the United States. Discounts offered by EchoStar for its DishPVR 501 satellite receiver; Free installation of DBS...

  • FTC to DirecTV: Ditch Deceptive Ads. EGGERTON, JOHN // Multichannel News;3/16/2015, Vol. 36 Issue 10, p2 

    The article focuses on a lawsuit filed by the U.S. Federal Trade Commission (FTC) against direct broadcast satellite service provider DirecTV in the U.S. District Court for the Northern District of California for deceptive advertising campaigns. It include comments from the FTC Bureau of...

  • Government 2, DirecTV 0.  // Satellite Today;12/14/2005, Vol. 4 Issue 240, pN.PAG 

    The article reports on the settlement reached by direct-to home satellite television service provider DirecTV with the U.S. Federal Trade Commission and a group of 22 states. If adopted by the court, the proposed settlement would settle the agency's complaint and end litigation against DirecTV....

  • Prices for DBS programming launched. RB // Broadcasting & Cable;1/3/94, Vol. 124 Issue 1, p47 

    Reports on the marketing of direct broadcast satellite service in eight to ten markets. Monthly subscription fees; Charges for customers under US Satellite Broadcasting; Projected average spending per month.

  • Government 2, DirecTV 0.  // Satellite News;12/19/2005, Vol. 28 Issue 48, p6 

    Reports on the move of direct-to-home satellite television service provider DirecTV to pay settlements reached with the U.S. Federal Trade Commission and a group of U.S. states. Provisions that were violated by DirecTV; Details of the complaints filed against the firm; Terms of the settlement.

  • Revolutionizing Ovation. Moss, Linda // Multichannel News;6/4/2007, Vol. 28 Issue 23, p6 

    The article reports on the relaunch of Ovation TV as a national service on DirecTV in the U.S. on June 20, 3007. The launch of Ovation TV, which will feature a new graphic look and programming format, was also marked by the introduction of the new television program "American Revolutionaries"...

  • DirecTV names Joel Barradas new VP of sales & marketing. Carmona, Jose L. // Caribbean Business;3/25/2004, Vol. 32 Issue 14, p46 

    Satellite service provider DirecTV Inc. has named Joel Barradas its new vice president of sales and marketing for the Puerto Rico market. Barradas, who until now was in charge of the company's sales and marketing in Venezuela, is very familiar with the Puerto Rico market. He was part of the team...

  • DirecTV aims to continue its growth in the Puerto Rico market. COLON, CYNTHIA // Caribbean Business;12/16/2010, Vol. 38 Issue 49, p47 

    The article offers information on the continuing business growth of DirectTV Inc., a satellite-channel company, in the Puerto Rico market. It mentions that the said company has seen a substantial increase in their sales in advertising and client's subscription. It also adds that the company...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics