TITLE

Better Retention Leads to Superior Growth

AUTHOR(S)
Clapp, Bruce
PUB. DATE
December 2005
SOURCE
ABA Bank Marketing;Dec2005, Vol. 37 Issue 10, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the customer retention strategy of banks. Customer retention should be included in the priorities of banks to ensure growth. Banks should work to attract new customers and solidify its relationship with existing ones. Special considerations should be considered by banks when looking at their customers since banking products purchases are long-term.
ACCESSION #
19221040

 

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