Better Retention Leads to Superior Growth

Clapp, Bruce
December 2005
ABA Bank Marketing;Dec2005, Vol. 37 Issue 10, p14
Trade Publication
The article focuses on the customer retention strategy of banks. Customer retention should be included in the priorities of banks to ensure growth. Banks should work to attract new customers and solidify its relationship with existing ones. Special considerations should be considered by banks when looking at their customers since banking products purchases are long-term.


Related Articles

  • STRENGTHENING BANK MARKET PRESENCE BY MONITORING CLIENTS' SATISFACTION WITH DISTRIBUTION CHANNELS. Pop, Marcel C.; Radomir, Lacramioara; Maniu, Andreea I.; Zaharie, Monica M.; Scridon, Andrei M. // Interdisciplinary Management Research;2010, Vol. 6, p764 

    This paper aims to highlight the relationship between the customers' satisfaction with the banks' distribution channels and customer loyalty, predictors of a bank's position on the market. For this purpose, the authors present the findings of a research that tested a model which linkage...

  • Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor Versus Excellent Execution. Colgate, Mark R.; Danaher, Peter J. // Journal of the Academy of Marketing Science;Summer2000, Vol. 28 Issue 3, p375 

    The benefits of developing customer relationships are well established. However, a well-intentioned relationship marketing strategy may fail because of poor implementation. In this study, the authors look at the effects of implementing a customer relationship strategy. Specifically, they examine...

  • Reward Your Customers for All Their Uses of Bank Products.  // ABA Bank Marketing;Apr2006, Vol. 38 Issue 3, p34 

    The article focuses on Full Spectrum Rewards, a rewards program launched by RewardsNOW of Dover, New Hampshire. Options for the types of rewards the institution can offer include a broad range of appealing consumer goods, hundreds of gift certificate options, and a range of downloadable content....

  • Using Niche Products To Lure Clients from Banks. Bills, Steve // American Banker;11/18/2005, Vol. 170 Issue 222, p12 

    The article reports that nontraditional competitors are using niche products to take business away from banks in the core consumer market. A survey from the Bank Administration Institute suggests relationship-building strategies among traditional banks could be ineffective and that customers may...

  • Encouraging New-Channel Use. GRIESEL, ACHIM // ABA Bank Marketing;Jun2013, Vol. 45 Issue 5, p20 

    The article considers bank marketing of new customer services such as mobile and Internet banking by community banks. The use of incentives such as customer loyalty reward programs for users of debit cards is discussed. E-mail marketing of customer loyalty rewards by banks is examined. The rate...

  • Loyalty programs are not all equal, survey finds.  // Fairfield County Business Journal;7/20/2009, Vol. 48 Issue 29, p10 

    The article reports on the survey which focused on customer loyalty programs in Connecticut. It showed that 93% nee improvements made to memberships and 60% require restrictions on how to use their program benefits. It also revealed that people are willing to offer their interesting items to...

  • Start a Dialogue. Rapsas, Tom // Direct;5/1/2005, Vol. 17 Issue 6, p44 

    Focuses on the use of loyalty marketing in retaining and developing customers. Percentage of consumers who said that advertisements are not relevant to them according to the September 2004 report from Forrester Research; Significance of information contained in the electronic mail messages of a...

  • SITUATIONAL AND ENDURING INVOLVEMENT: IMPACT ON RELATIONSHIP MARKETING TACTICS. Rehman, Shams Ur; Shareef, Aamer; Ishaque, Amir // Interdisciplinary Journal of Contemporary Research in Business;May2012, Vol. 4 Issue 1, p598 

    Involvement is the important element to attract and satisfy the customers. Involvement also play role in attraction of customers attention towards the relationship marketing tactics. Previous research told about the whole impact of the involvement on Relationship Marketing tactics. But this...

  • Keeping Your Eyes on the Prize. Sabol, Nancy // Community Banker;Aug2006, Vol. 15 Issue 8, p33 

    The article outlines the factors to consider by debit card issuers in order to maximize the effectiveness of debit rewards program. It suggests to develop and maintain a program suitable to the needs of cardholders. Issuers could build awareness about the rewards program through regular customer...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics