Segmentation service offers marketing, sales action plans

March 1982
Marketing News;3/5/1982, Vol. 15 Issue 18, p15
Trade Publication
This article reports that Parsippany, New Jersey-based Dun's Marketing Services has introduced a market segmentation service that go beyond traditional data analysis to provide specific action plans. According to Gary Harmon, director of the new service, accumulation of data is not the end result; it's a beginning leading to specific marketing and sales plans. In the service, a market segmentation account team analyzes a client's customer base to determine where current sales are concentrated and which types of companies offer the greatest and least potential.


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