Reagan's $2 million marketing research budget paid off

March 1982
Marketing News;3/5/1982, Vol. 15 Issue 18, p12
Trade Publication
The article focuses on a $12 million marketing research budget for the 1980 Presidential campaign of Ronald Reagan. Speaking in the American Marketing Association's Second Annual Marketing Research Conference in Palm Springs, California, Richard B. Wirthlin who is the president of Washington, D.C. based Decision Making Information, gave information on the Political Information System. This system is used to monitor the campaign against strategic objectives to coordinate the campaign, particularly in scheduling Reagan and 50 spokespersons.


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