TITLE

Reagan's 'reindustrialization' theme becomes part of tool firm's marketing program

PUB. DATE
March 1982
SOURCE
Marketing News;3/5/1982, Vol. 15 Issue 18, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on a corporate marketing program "Planned Rejuvenation," developed by Sidney, Ohio based company Monarch Machine Tool Co. The program hopes to capitalize on U.S. President Ronald Reagan's reindustrialization of America theme. The point of the planned rejuvenation program is getting down to business together to build a stronger, more productive industrial body in America. The theme of the program is carried in the corporate brochure and mail promotions, including sections on improving productivity levels and achieving a sound return on investment with Monarch's equipment.
ACCESSION #
19212845

 

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