Reagan's 'reindustrialization' theme becomes part of tool firm's marketing program

March 1982
Marketing News;3/5/1982, Vol. 15 Issue 18, p3
Trade Publication
The article focuses on a corporate marketing program "Planned Rejuvenation," developed by Sidney, Ohio based company Monarch Machine Tool Co. The program hopes to capitalize on U.S. President Ronald Reagan's reindustrialization of America theme. The point of the planned rejuvenation program is getting down to business together to build a stronger, more productive industrial body in America. The theme of the program is carried in the corporate brochure and mail promotions, including sections on improving productivity levels and achieving a sound return on investment with Monarch's equipment.


Related Articles

  • Large turretless turning center.  // Modern Machine Shop;Oct95, Vol. 68 Issue 5, p220 

    Evaluates Monarch Machine Tool Co.'s Model 220 turning center. Design of a turretless turning center; Operation; Application; Contact information.

  • Large VTL becomes universal workcenter.  // Modern Machine Shop;Nov95, Vol. 68 Issue 6, p250 

    Introduces the Universal Workcenters machine tools from Monarch Machine Tool Co. Features and capabilities; Shop floor applications.

  • New twist in VMCs. G.C.K. // Modern Machine Shop;Jan96, Vol. 68 Issue 8, p152 

    Introduces the vertical machining center (VMC) developed by Monarch Machine Tool. Features and capabilities of PMC-V750; Advantages over conventional VMCs.

  • Buyout Saves Monarch at Cost of 5 Jobs. Hubbard, Kim L. // Business Journal (Central New York);04/07/2000, Vol. 14 Issue 14, p2 

    Reports on the management buyout of Monarch Machine Tool Co. from parent Genesis Worldwide in Cortland County, New York. Other groups that made offers for the company; Acquisition of financial assistance from several banks; Controversy over four United Auto Workers employees who were not...

  • Three machining centers in one. Jordan, John M.; Bradbury, Johanna L. // Modern Machine Shop;Sep97, Vol. 70 Issue 4, p258 

    Features the Monarch PMC V-750 machining center from Cortland, New York-based Monarch Machine Tool Co. Features and functions; Infeeding column; Contact information.

  • Getting net projects into the pearly gates of ROI. Comaford, Christine // PC Week;03/10/97, Vol. 14 Issue 10, p57 

    Offers a suggested outline for cost-justifying a proposed Internet project. The need for a model that can be trusted, modified and enhanced over time; Methods for producing a return-on-investment (ROI) document.

  • Pyrotek closes on Monarch building. Tampone, Kevin // Business Journal (Central New York);6/11/2010, Vol. 24 Issue 24, p1 

    The article reports on the acquisition of 140,000-square-feet Monarch Machine Tool Inc. by Pyrotek Inc. in Cortland County, New York in 2010.

  • Monarch Machine Tool Web is simple and effective. C.D. // Business Journal (Central New York);4/18/2003, Vol. 17 Issue 16, p20 

    Presents Cortland County, New York-based Monarch Machine Tool Co. web site. Description of business; Site links; Distributor-network contact information.

  • P&G reviews ROI measurement. Baker, Rosie // Marketing Week (Online Edition);6/4/2013, p6 

    The article reports on the decision of consumer goods company Procter & Gamble to review the way it measures return on investments as part of its efforts to improve the efficiency of its marketing activity.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics