TITLE

Travel marketers: Improve service so you can raise prices

PUB. DATE
March 1982
SOURCE
Marketing News;3/5/1982, Vol. 15 Issue 18, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the travel industry--worldwide--will be a $1 trillion business by 1990, assuming a 10% average increase over the coming years. It was reported by the 1982 Travel Outlook Forum organized by the U.S. Travel Data Center, Washington. D.C. and the Travel and Tourism Research Association of Salt Lake City, Utah. According to Graham H. Phillips, executive vice president-managing director of New York based Ogilvy & Mather Ltd., different economic and psychological circumstances are changing consumers' decision on where to travel, how to travel and what to do once they get there.
ACCESSION #
19212840

 

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