Agency's business reply card survey elicits 40% response; results valuable

Wettstein, Earl
January 1982
Marketing News;1/22/1982, Vol. 15 Issue 15, Special section p20
Trade Publication
The article focuses on the results of the advertising campaigns of Tucson, Arizona-based Wettstein Advertising for the Tucson Convention and Visitors Bureau. Curiosity to know how many visitors come into Tucson in response to the advertisements became an agency obsession. Appropriate magazines were used to target designed advertisements for specific audiences. Coding of each advertisement was done to identify the publication where it appeared. Creative department produced a simple foldable survey form.


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