TITLE

Agency's business reply card survey elicits 40% response; results valuable

AUTHOR(S)
Wettstein, Earl
PUB. DATE
January 1982
SOURCE
Marketing News;1/22/1982, Vol. 15 Issue 15, Special section p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the results of the advertising campaigns of Tucson, Arizona-based Wettstein Advertising for the Tucson Convention and Visitors Bureau. Curiosity to know how many visitors come into Tucson in response to the advertisements became an agency obsession. Appropriate magazines were used to target designed advertisements for specific audiences. Coding of each advertisement was done to identify the publication where it appeared. Creative department produced a simple foldable survey form.
ACCESSION #
19212836

 

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