TITLE

Busy year for AMA Marketing Research Division includes conferences, surveys

AUTHOR(S)
Harwood, Jerry
PUB. DATE
January 1982
SOURCE
Marketing News;1/22/1982, Vol. 15 Issue 15, Special section p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on the activities of the American Medical Association (AMA). The Second Annual Marketing Research Conference of the AMA was held in Palm Springs, California. The 13th Attitude Research Conference is scheduled for February 7-10, 1982, in Scottsdale, Arizona. Program chairman Harold M. Spielman has assembled a brilliant collection of attitude researchers who are prepared to review theory and practice in depth. A survey was conducted by Everett Fergenson of Ally & Gargano Inc., New York regarding AMA's 64th Annual Marketing Conference in San Francisco, California.
ACCESSION #
19212834

 

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