Affordable, flexible microcomputers are ideal for interviews at malls, satellite phone centers

Feldman, David M.
January 1982
Marketing News;1/22/1982, Vol. 15 Issue 15, Special section p16
Trade Publication
The article focuses on microcomputers and their usage in conducting CRT interviews at shopping malls and satellite telephone centers. A computer facility involves maintenance costs and special environmental requirements. Data communication has been the primary obstacle as it requires high cost in bringing the processing capabilities to small, remote facilities like malls and satellite phone centers. Microcomputers are flexible as a fixed number of CRTs can be attached to any computer and it costs significantly less than hardware costs for other computers. It is justifiable to purchase an extra microcomputer which is of relatively low cost and which eliminates interviewing downtime as well.


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