Selecting best taste test technique hinges on defining problem and info needed to solve it

January 1982
Marketing News;1/22/1982, Vol. 15 Issue 15, Special section p6
Trade Publication
The article presents the views of Leonard Resnicoff, Vice President of New York-based Guideline Research Corp., on selecting the best taste test from the endless research techniques available. The National Restaurant Association's Market Research Group was told by Resnicoff that they have a wide range of possibilities available with them, for instance, their customers. The value of taste testing can expose differences in products that otherwise would not seem to exist. Sequential retests have validated the difference that client's product is preferred by a significant margin.


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