Marketing research suppliers, clients should respect the professionalism of data collectors

January 1982
Marketing News;1/22/1982, Vol. 15 Issue 15, Special section p2
Trade Publication
The article presents the views of Patricia M. Heakin, President of Homewood, Illinois-based Heakin Research, regarding the need to give respect to the profession of data collectors. At the American Medical Association's Second Annual Marketing Research Conference in Palm Sprints, California, she said that the best research design and analysis are useless without reliable data collection in the field. Clients, suppliers and data collectors are part of a team. Data collection, if planned and managed properly, the field service must be familiar with the definition of qualified respondents. Contact with hundreds of clients and their personal experience has sharpened their skills.


Related Articles

  • Chapter News: New York.  // Marketing News;9/8/1978, Vol. 12 Issue 5, p17 

    Presents a list of speakers at the Realities of Data Collection conference sponsored by the American Marketing Association's New York Chapter to be held at the Hotel Biltmore on September 21, 1978. Audits & Surveys executive vice president Lester R. Frankel; Heakin Research president Patricia...

  • Insight into the future.  // Travel Weekly: The Choice of Travel Professionals;10/6/2006, Issue 1841, p20 

    The article presents information on the introduction of a new market intelligence service termed Industry Insights by the World Travel Market. This service provide exhibitors detailed information on the future trends in market. Specialist will offer information on the most important challenges...

  • Chic-ahhhhh-go! Lester, Trish // Communication World;Aug/Sep2002, Vol. 19 Issue 5, p36 

    Highlights the international conference of the research foundation IABC in Chicago, Illinois. Calendar of activities for the event; Major speakers of the event; Total number of participants on the event from different countries. INSET: SESSION HIGHLIGHTS.

  • Research users, suppliers must work together better: Barabba.  // Marketing News;2/9/1979, Vol. 12 Issue 16, p8 

    Reports on the message addressed to market researchers given by Vincent P. Barabba, manager of office of market research at Xerox Corp., during a joint conference on federal information services in 1979. Sponsors of the conference; Factors that hinder the use of knowledge in large...

  • How to choose conference sites. Ott, Karalynn // Advertising Age's Business Marketing;Oct98, Vol. 83 Issue 10, p43 

    Presents information on how to choose Web sites for conferences. Importance of the information on these sites; Comments from Arlene Sheff, president of Meetings etc. company of Irvine California; Information on budgeting for the selection of a conference site; Details on the evaluation of the...

  • Free ISG study day on helping web users.  // Information Scotland;Aug2009, Vol. 7 Issue 4, p5 

    The article offers information on the free study day to be conducted by the Information Services Group titled The Quick and the Duff: Helping Our Users Get the Best from the Web, at the University of the West of Scotland in Paisley on October 29, 2009.

  • Customer is key at CILIPS conference.  // Information Scotland;Apr2007, Vol. 5 Issue 2, p8 

    The article offers information on the Chartered Institute of Library and Information Professionals in Scotland's (CILIPS) Annual Conference 2007 to be held form June 11 to 13, 2007 in Peebles, Scotland.

  • DIARY.  // Information World Review;Oct2005, Issue 217, p39 

    Presents a calendar of events related to information services and management from October 2005 to April 2006. Scottish Library Association Europe Scottish Evening in Edinburgh, Scotland; Knowledge, Content and Collaboration Europe 2005 in Amsterdam, the Netherlands; Computers in Libraries event...

  • Bauer and UK Changes at the Data Summit.  // Data Strategy;Mar2008, Vol. 3 Issue 8, p6 

    The article offers information on Data Strategy Data Summit 2008 in Jerez, Spain on June 25 - 27, 2008.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics