Successful marketing researchers have ability to communicate, breathe meaning into numbers

January 1982
Marketing News;1/22/1982, Vol. 15 Issue 15, Special section p1
Trade Publication
The article focuses on the effective interpersonal skills used by some marketing researchers which distinguish them from other marketing researchers. According to Peter N. Larson, Senior Vice President-Marketing of Kimberly-Clark Corp., effective interpersonal skills used by the marketing researchers to show the results of their technical competence is the basis for their distinction. At Palm Springs, California-based American Medical Association's Second Annual Marketing Research Conference Larson said that successful researchers always find a way to breathe meaning into the numbers.


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