Banks can conduct focus groups to analyze market opportunities

Little, Michael W.
January 1982
Marketing News;1/22/1982, Vol. 15 Issue 15, p20
Trade Publication
The article focuses on how selected customer segments can help bank managers to analyze market opportunities. Some participants from focus groups conducted among selected customer segments said that it is very important to have a personalized banker and the personalized banker should know each account and each account's business. Small bankers are better to deal with because it is easier to talk to the person at the top. There is a need for the banker who has the internal resources to offer small businesses in a carefully planned marketing strategy.


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