TITLE

In-house computers are cheapest way for heavy users to tab market research data

PUB. DATE
January 1982
SOURCE
Marketing News;1/22/1982, Vol. 15 Issue 15, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of in-house computers to tabulate market research data. According to Henry T. Teller, who is the President of Norwalk, Connecticut-based Mnemonics Inc., expenses can be lessened with a computer system compared to time-sharing and service bureau charges. Conversion costs to an in-house computer would include about $3,300 a month for hardware and software maintenance. Once the system is in-house, it becomes very easy and practical to do rough cross tabs before setting the banner and test out other variables.
ACCESSION #
19212802

 

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