TITLE

Use marketing research in high-tech product mix decisions

AUTHOR(S)
Peritz, Joe
PUB. DATE
January 1982
SOURCE
Marketing News;1/22/1982, Vol. 15 Issue 15, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the importance of marketing research to decide the role of advanced technological products. Marketing research can define the plan and indicate what kind of sales benefits may occur. Economic pressure on consumers are driving them back into their home. The other problem is the evaluation of products on their own merits. The advance nature of the product may suggest that they are not connected to the rest of product line. Marketing research program is needed to increase penetration in households of a product by a strategy.
ACCESSION #
19212791

 

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