Audience research services provide assessments of TV program quality

Higgins, Kevin
January 1982
Marketing News;1/22/1982, Vol. 15 Issue 15, p1
Trade Publication
The article focuses on the need of television programmers and advertisers to get wind of their program quality in the U.S. Programmers and advertisers are demanding research about program quality and several companies are devising ways to provide it. One method is voxbox developed by Seattle, Washington-based R. D. Percy & Co. Voxbox is a TV remote-control type device with nine buttons on it which allows to choose whether people like or dislike commercials and programs on TV that they see. Cambridge, Massachusetts-based Television Audience Assessment Inc. is other group trying to find out program quality information.


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