TITLE

Smirnoff produces Brazilian drink

AUTHOR(S)
Penteado, Claudia; Wentz, Laurel
PUB. DATE
December 2005
SOURCE
Advertising Age;12/12/2005, Vol. 76 Issue 50, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the production of Caipiroska, a less headache-inducing version of Brazil's national drink caipirinha, by vodka distillery Smirnoff. The caipirinha is made of lime, sugar and a local sugarcane alcohol cachaca. After the launch of Smirnoff Caipiroska in Brazil, the company plans to introduce the drink in the U.S., Australia and parts of Europe.
ACCESSION #
19207481

 

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