TITLE

Niche and Tuck

AUTHOR(S)
Marks, Jennifer
PUB. DATE
December 2005
SOURCE
Home Textiles Today;12/19/2005, Vol. 27 Issue 14, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article describes four new niche markets in the United States. Hybrid automobile owners are consumers that buy environmentally friendly products. Urban puppy parents are consumers who are childless, upscale and urban canine owners. They buy a lot for their canines. Suburban gays are homosexuals who are migrating from the city to the suburbs. They are online shoppers and are buyers of Asian-inspired home decor. The American cougar refers to a confident independent professional older woman who buys youthful and anti-aging products.
ACCESSION #
19201260

 

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