Niche and Tuck

Marks, Jennifer
December 2005
Home Textiles Today;12/19/2005, Vol. 27 Issue 14, p18
Trade Publication
The article describes four new niche markets in the United States. Hybrid automobile owners are consumers that buy environmentally friendly products. Urban puppy parents are consumers who are childless, upscale and urban canine owners. They buy a lot for their canines. Suburban gays are homosexuals who are migrating from the city to the suburbs. They are online shoppers and are buyers of Asian-inspired home decor. The American cougar refers to a confident independent professional older woman who buys youthful and anti-aging products.


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