Circ Tips That Go Straight To Your Bottom Line

December 2005
Folio: The Magazine for Magazine Management;Dec2005, Vol. 34 Issue 12, p18
Trade Publication
The article offers advice on periodical circulation in the U.S. Publishers can use a cash acknowledgement response to slip the subscription-extension offer. It is important to promote special renewal offers and other products during customer service calls and online orders. Taking time to evaluate renewals avoids wasting money on unresponsive groups.


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