TITLE

Strategic Tweak Elevates TV Land

AUTHOR(S)
Hibberd, James
PUB. DATE
December 2005
SOURCE
Television Week;12/5/2005, Vol. 24 Issue 49, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the benefits of including African American sitcoms to the line up of programming of cable television network TV Land to its ratings in the U.S. in November 2005. The cable television network plans to produce an African American History Month special programming. Larry Jones, president of TV Land, states that the network is not targeting African American viewers. The high number of baby boomers influence the inclination of TV Land to shows from the nineteen seventies.
ACCESSION #
19190511

 

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